Feds spend $406,875 texting Latino men telling them to exercise

The National Institutes of Health is spending more than $400,000 sending text messages to Latino men to encourage them to exercise.

The University of California, San Diego is conducting the study, which is attempting to employ the “low-cost” strategy of using cell phones to reach Mexican-Americans.

“Mexican-American men report high rates of inactivity and related health conditions. The proposed study seeks to promote physical activity among this at-risk, understudied population by developing interactive and tailored text-messages to enhance a print-based physical activity intervention for Spanish- speaking [Mexican American] MA men,” a grant for the project said.  More

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